Hallmark – Mother's Day
Just in time for Mother’s Day, I was asked by Hallmark to create a series of GIFs, cinemagraphs, and animations to showcase Gold Crown products for moms and children alike. The products ranged from cards to clothing, embodying classic Hallmark but for the modern mom.
Having worked with Hallmark in the past I couldn't wait to create fresh and new content with them. Fun fact! When I opened the style guide for the project I was so happy to see one of the first patterns I ever created for Hallmark when I was a designer there so many years ago.
The overarching theme of the campaign was bright and happy with pops of color that all moms could appreciate. I loved being able to mimic realistic and lifestyle-influenced settings, incorporating marble, light wood and tile into the mini sets in order to make each piece of content feel as authentic as possible.
One of my favorite parts of the project was bringing the Mother’s Day cards to life through animation. We're all so comfortable holding cards in our hands, so bringing them to the small screen for use on social media presented a new challenge for me. I knew the messaging had to be quick and clear, with just enough Hallmark quirks to make someone stop and smile.